TREATWELL // GET TREATED LIKE A LOCAL
For Treatwell’s latest OOH campaign, the team brought together virtual production, practical set builds and a playful sense of summer escapism.
Shot using VP screens, the campaign created bright, sun-soaked environments in studio - with sand pits, set pieces and styling elements wheeled in to add texture, depth and a physical sense of place. The result was a series of images that feel warm, vibrant and transportive, while still allowing the production team to work with the control and flexibility of a studio environment.
Blending digital backdrops with tactile, real-world details, the shoot captured the relaxed, feel-good energy of the campaign and brought Treatwell’s world to life across OOH.
Photographer // Radhika Muthanna
Digi Op // Francesca Albarosa
1st Assist // Alex Sievers
2nd Assist // Isabella Armora
Retoucher // Sandrine Bascouert
Producer // Vanessa McDonnell & Rachel Bashford
Director // Jolyon White
1st AD // Philips Nortey
Runner // Cairn Mckenna & Taya Graham
DOP // Dave Jones
Focus Puller // Chris Orr
Loader // Lawrence O’Brien
Gaffer // Lorenzo Guerrieri
Spark // Charlie Lodge
Production Designer // Furmaan Ahmed
Art Director // Isabella Furness
Art Assistants // Furmaan’s Team
HMUA // Grace Gray
HMU Assist // Victoria Stride
Nails // Julia Hopkins
Nails Assist // Julia’s Team
Groomer / Shamirah Sairally
Stylist // Mh’ya Mclean
Styling Assistant // Britini Campbell
Quite Brilliant Studio Team // Chris, Russ & Shawn
Talent // Lilly, Betti, Valeria, Danyul from Body London