Northy's work is defined by its effortless blend of comfort and storytelling. With a sharp eye for authentic moments and a natural ability to put people at ease, he has become a go-to collaborator for brands like BrewDog, TUI, Red Bull, Adidas, Canon, and Converse.

From the snow-covered slopes of the Alps to the gritty backstreets of London, Northy brings a balance of technical precision and human warmth to every project. His collaborative approach and ability to connect with talent, creatives, and clients alike have made him a trusted presence across a range of industries, spanning action sports, fashion, lifestyle, and travel.