George Kroustallis is a London-based visual artist and founder of Minorstep, a multidisciplinary studio working across art, beauty, and automotive still life. His work blends research-led thinking with refined aesthetics, using new technologies to explore light, material, and form.

Known for his signature “luxury liquids” approach, George transforms reflective materials and fluid surfaces into sculptural compositions - a visual language that extends into his automotive photography, where precise lighting and surface control highlight craftsmanship and design.