Created in collaboration with Tommy Hilfiger and the upcoming F1 movie, this multifaceted campaign starring Damson Idris brought together the full force of KODE’s creative engine.

Over several days on location, our teams worked in perfect sync, seamlessly blending film, photography, and immersive tech to craft a dynamic visual narrative that celebrates innovation, speed, and style. From high-performance sets and cinematic captures to cutting-edge digital experiences, the project is a bold reflection of the synergy between fashion and motorsport.

Led across all three departments, this campaign stands as a testament to what’s possible when storytelling meets technology at scale.