ASICS // EA FC25 TEAM OF THE YEAR

The EA FC25 Team of the Year (TOTY) campaign goes beyond just honoring talent; it's a tribute to immortalising footballing greatness. Chosen by the fans, for the fans, this campaign is at the core of celebrating the essence of the game.

Two exceptional photographers, Dean Martindale and Madeleine Penfold, played pivotal roles in capturing the spirit of football through their distinct perspectives.

Dean Martindale's lens focused on icons from Liverpool, Manchester City, and Real Madrid, creating vibrant and engaging portraits amidst devoted fans. His work exudes a profound love for football, narrating a compelling story that honors both the players and the prestige of the TOTY selection.

In contrast, Madeleine Penfold brought her storytelling prowess to Olympique Lyon, Chelsea, and Paris Saint-Germain, showcasing not just the athletes but also the passion, resilience, and dynamism they bring to the field. Her images intertwine artistry with authenticity, presenting the players in a manner that feels both personal and iconic.

The collaboration between Martindale and Penfold speaks to the togetherness of the game, and for EA FC25 TOTY campaign culminates in a breathtaking homage to the world's finest, blending top-tier football with innovative visual storytelling. This initiative isn't solely about recognising talent - it's about immortalising the greatness of football through the extraordinary lenses of these industry stalwarts.

Photographers // Dean Martindale & Madeleine Penfold
Lighting // Sam Bonard, Oscar Spyrou & Jomile Kazlauskaite
Digi Op // Danny Cozens, Damian Flack & Fergus Riley

Stylist // Emelia Gayner
Stylist Assistant // Molly Muzsla
H&MU // Lou McCann, Natalie McKay, Haelwyn Adams, Lucia Pilin & Cara Beavan
Security // Rolla Leach & Matthew Hampton 

Head of Production // Liz Dolan
Executive Producer
// Matthew Fleming
Producer // Emily O’Meara
Production Manager // Lucie Schmidt

Post Production // Frisian, Darkroom Digital

Head of Photo // Chris Sutherland

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