NEW SIGNING // NAOMI WONG

NEW SIGNING // NAOMI WONG

MADELEINE PENFOLD // FA LIONESSES 2025

MADELEINE PENFOLD // FA LIONESSES 2025

DEAN MARTINDALE // F1 75th ANNIVERSARY COLLECTION

DEAN MARTINDALE // F1 75th ANNIVERSARY COLLECTION

RADHIKA MUTHANNA // CULTURE CRYPT

RADHIKA MUTHANNA // CULTURE CRYPT

LLOYD WAKEFIELD // GOOGLE PIXEL LIVERPOOL FC

LLOYD WAKEFIELD // GOOGLE PIXEL LIVERPOOL FC

DIRK REES // ROYAL ASCOT FREE THE ASCOT YOU

DIRK REES // ROYAL ASCOT FREE THE ASCOT YOU

DORA PAPHIDES // VOGUE

DORA PAPHIDES // VOGUE

CARA CORMACK // DIP IN

CARA CORMACK // DIP IN

JOE GIACOMET // ORIGINAL SOURCE

JOE GIACOMET // ORIGINAL SOURCE

SAM NEILL // CAMEL PHAT

SAM NEILL // CAMEL PHAT

Minorstep
Hypebeast Lucid

Dean Martindale
Adidas The Conductor Martin Ødegaard

‍ ‍ Cara Cormack
Seedlip

Madeleine Penfold
Aveeno AFC Steph Catley


N O R T H Y
Get Your Guide Book Forward To It

Minorstep
Sky x All Together

Bjorn Franklin
National Trust x Spring 26

Dean Martindale
ASICS

Jessica Eliza Ross
Coke x Cherry

Radhika Muthanna
Chelsea FC x Play Loud Retro Collection

N O R T H Y
ZAPP x 24/7

Naomi Wong
Boys by Girls x Pedro Santos

Sam Neill
Enter Shikari x Lose Your Self Album Cover
Crowd of Liverpool football fans dressed in red, waving scarves and flags, celebrating at a stadium.
A tray with a bottle of Disaronno amaretto liqueur, two cocktails with lemon garnishes, and a bowl of green olives on a table, with a blurred background of people socializing at sunset.

Lloyd Wakefield
Google Pixel x LFC

A woman proudly holding a red Liverpool FC scarf above her head, smiling at a stadium gathering. She is wearing a red jacket with many pins and a Liverpool baseball cap decorated with pins. The background shows more fans and stadium seating.

Dean Martindale
eBay x The Heart of Pre-loved Fashion

Close-up of a person's wrist with a black and red sport watch, wearing an olive green jacket and carrying a beige strap over the shoulder, with a white shirt underneath.

Cara Cormack
Perfect Serve x Personal Project

A woman with a shaved head sitting on a green velvet ottoman in a creatively decorated bedroom. She is wearing a leopard print top, light-colored jeans, sneakers, and a gray bomber jacket. The room has a bed with green bedding and red and pink pillows, a wooden floor, a pink rug, and various vintage-style furniture and decor.
A woman with purple hair in a wheelchair playing seated volleyball indoors, about to hit a white volleyball. Several other players in wheelchairs are smiling and laughing, watching her, in a gymnasium with large windows.

Joe Giacomet
Airwaves x Ride The

A woman with curly hair smiling widely in front of a space-themed background, with a notification bubble from Sophia mentioning 'gum feels like your eyes have taste buds', and Airwaves gum branding in the corner.

Madeleine Penfold
Sport England x This Girl Can

A woman in a yellow jacket lying on green turf, smiling and raising her fists in celebration. She is wearing black fingerless gloves and a black bandana.
A woman with braided hair lying on a pink fuzzy blanket, smiling and talking on a pink rotary phone, with a pair of brown UGG boots nearby.
A woman sitting on a blue barrel at an amusement park, wearing colorful striped clothing, orange sunglasses, and white sneakers, with a ferris wheel and carnival flags in the background under a clear blue sky.
A snowboarder performing a jump in a snowy outdoor ski resort under a partly cloudy sky with the sun shining.
A woman laughing and splashing water while swimming in the ocean with a clear sky and distant shoreline in the background.
A woman swimming underwater near a coral reef, wearing a bikini and snorkeling gear.
A woman lying on grass, smiling and laughing, wearing pink high-top Converse sneakers, a pink and white striped tube top, and gold jewelry.

N O R T H Y
Kode Photo

Woman in black skirt, sneakers, and sunglasses walking with a black rolling suitcase on a paved street near stone buildings.
A person wearing a helmet and black t-shirt performing a wheelie on a red and black dirt bike near a waterfront at sunset.

MINORSTEP

Visual artist specialising in sculptural studies of light, liquid and material - creating refined, quietly luxurious imagery for beauty, fragrance and automotive.

OVERVIEW

George Kroustallis is a London-based visual artist and founder of Minorstep, a multidisciplinary studio working across art, beauty, and automotive still life. His work blends research-led thinking with refined aesthetics, using new technologies to explore light, material, and form.

Known for his signature “luxury liquids” approach, George transforms reflective materials and fluid surfaces into sculptural compositions - a visual language that extends into his automotive photography, where precise lighting and surface control highlight craftsmanship and design.

Two men sitting in a room. The man on the right is shirtless, wearing large decorative sunglasses, a pearl necklace, and has multiple tattoos on his arms and chest. The man on the left is wearing a short-sleeved, checkered shirt and holding a cup and a cigarette. The room has a yellow wall with a sign that reads 'SPEAKER VALVE ROOM' and a clothing item with feathers hanging on the left side.
Display of mannequins dressed in rain boots, coats, and robes on a grassy surface with a red backdrop.
A group of people is walking through the entrance of a large, busy building with a sign that reads 'Emirates.' The man in the red jacket is smiling and giving a thumbs-up, while someone in the foreground is taking a photo or video.
A woman with bright pink, curly hair covering her head and shoulders, looking downward with a serious expression.

MINORSTEP

Visual artist specialising in sculptural studies of light, liquid and material - creating refined, quietly luxurious imagery for beauty, fragrance and automotive.

Dean Martindale
Nike Shox & AWE

Person with tattooed arms wearing a black t-shirt with a colorful graphic design of a plastic bottle on the back, standing against a yellow wall with an electrical outlet and pipe.

Madeleine Penfold
Crocs

Six women in colorful, patterned streetwear posing in an indoor setting with green and yellow walls, with some standing and one sitting on the floor, illuminated by hanging light bulbs.
A young man wearing sunglasses and a jacket takes a selfie in front of a display case with Nike shoes, a punch bag, and a vending machine. The display has graffiti-style text and a Nike logo.
A woman wearing sunglasses, a sporty shirt, shorts, and Nike sneakers with Nike socks, sitting on a box in front of a door and wall, with bold text reading "SHOX & AWE" and a Nike logo at the bottom.
A bird with black, shiny, feathered body and a yellow beak perched on rocks, with a pair of modern, white athletic shoes beneath it, against a teal background.

Dean Martindale
Adidas ‘Down the Wing’
Mo Salah

A man with a beard wearing a black sleeveless shirt and black pants sitting on a chair, holding a black glove on one hand, with a black bird, possibly a crow or a raven, standing on the glove. The background is a gradient of green to teal. The text "DOWN THE WING" is at the top and bottom of the image.
A young woman with curly hair, wearing a yellow tank top, holding up red slip-on shoes decorated with various colorful pins and charms, outdoors under a blue sky with clouds, smiling at the camera.

Radhika Muthanna
Sharkkini x Puma Hottest Lookbook

A group of young women and girls enjoying a backyard party on a sunny day, sitting on chairs and a blanket, with colorful bunting flags overhead, some wearing colorful Crocs shoes and face paint.